How we can
work together.

Three core areas of expertise — each grounded in the same commitment to authenticity, data, and outcomes that actually matter.

01

Strategic clarity when you need it most.

Sometimes the hardest thing to see clearly is the business you're living inside every day. John brings a sharp outside perspective — and the frameworks to act on it.


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Whether you're a founder navigating early-stage uncertainty or a team lead trying to unlock the next phase of growth, HMG's business consulting is built around one question: what does your business actually need right now?


John doesn't arrive with a 90-slide deck of generic recommendations. He listens, digs into your data, challenges your assumptions, and helps you build a plan that fits your reality — not a template.

  • Business model and unit economics review
  • Competitive landscape and positioning audit
  • Strategic roadmap and prioritization frameworks
  • Organizational alignment and decision-making structure
  • OKR development and goal-setting facilitation
  • Investor narrative preparation and pitch refinement

Who This Is For

Founders at seed to Series B, operators who feel stuck on a plateau, and teams that need a smart outside voice before a major decision. If you're staring at a fork in the road, this is where to start.

02

Make what you built impossible to ignore.

Great products deserve great positioning. John bridges the gap between what you've built and why your customers should care deeply.


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Product marketing is where John's builder instinct and storytelling skills collide. He understands how products work from the inside — which makes him unusually good at translating technical value into human language that resonates, converts, and sticks.


From the first "what is this?" to the "this is exactly what I needed" — HMG crafts the narrative arc that moves customers through the funnel and keeps them there.

  • Positioning and messaging strategy
  • Ideal customer profile (ICP) definition and persona development
  • Value proposition frameworks and copy hierarchies
  • Go-to-market planning and launch execution
  • Sales enablement materials and pitch decks
  • Customer research synthesis and insight development
  • Website and landing page strategy

Who This Is For

Teams launching new products or features, companies that know they have something great but struggle to explain it, and marketers who need a strategic partner — not just an executor.

03

Sustainable growth isn't an accident.

John builds the growth systems, channels, and feedback loops that compound over time — not the hacks that spike for a quarter and burn out.


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Growth strategy at HMG starts with an honest look at where your growth is actually coming from — and where it isn't. Too many companies are over-indexed on the wrong channels, chasing vanity metrics while their best acquisition opportunities sit untouched.


John builds growth frameworks grounded in data, designed for your specific business model, and built to get smarter over time as more information comes in.

  • Growth audit and channel attribution analysis
  • Customer acquisition strategy (paid, organic, and referral)
  • Retention and lifecycle marketing frameworks
  • Experimentation and A/B testing programs
  • Metrics architecture and dashboarding
  • Content and SEO strategy for organic growth
  • Partnership and distribution channel development

Who This Is For

Growth-stage companies that have early traction but need to systematize it. Teams that have tried "growth hacks" and want something that actually compounds. Operators who are tired of guessing.

What working with
HMG looks like.

Every engagement is different, but the approach is always the same: start with honesty, build with data, and stay accountable to outcomes — not just deliverables.

1

Discovery Call

A no-pressure conversation to understand your situation, your goals, and whether HMG is the right fit. John is upfront if it's not.

2

Deep Dive

John digs into your data, your market, your team dynamics, and your current strategy to form a grounded point of view.

3

Strategic Recommendation

A clear, honest proposal — what to do, why, and in what order. No fluff, no padded slide decks.

4

Build & Execute

John works alongside your team to implement — not just advise from a distance. He's in the work with you.

5

Measure & Iterate

We track what matters, learn from what's happening, and adjust. Growth is a loop, not a one-time project.

Not sure which service fits?

That's exactly what the first conversation is for. Reach out and John will help figure out what kind of help makes the most sense.

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